Multidisciplinary design lead specialising in brand, digital, editorial and data-led communications.
Currently Design Lead at Plan International, shaping visual direction across brand, publications, web, social content and campaigns.
Selected work
Day of the Girl Campaign 2026
Global Emergency Response System
Exhibition Branding 2026
Day of the Girl Campaign 2025
User Experience Design
Editorial & Infographics
Play / Personal Projects
jesspnugent@gmail.com
CV / Resume
Get Ready Chatbot
User Experience, Content Design & Digital Learning
Client
Prince’s Trust International
Get Ready is an interactive WhatsApp-based learning experience designed to help young people facing barriers to employment build the confidence, skills and knowledge needed to find work and pursue their career goals.
As creative lead, I was responsible for the end-to-end user experience, interaction design, content and visual direction of the chatbot. My role included:
- UX & Interaction Design — Designing user journeys, conversational flows and branching pathways to create an intuitive, engaging learning experience.
- Creative Direction & Visual Design — Establishing the visual direction, commissioning and directing illustrations, and creating and adapting graphic assets.
- Content Design — Writing and structuring the learning content for a conversational, mobile-first experience.
- Technical Collaboration — Working with developers on implementation using RapidPro and Turn.io.
- User Testing — Travelling to Nigeria during the pilot to test the experience directly with young people, gathering feedback to inform and refine the learning experience.