International Day of the Girl Campaign 2026
Global campaign identity & editorial design
Client
Plan International
Led the visual identity and editorial design for Plan International’s 2026 International Day of the Girl campaign, creating a flexible global design system spanning the flagship State of the World’s Girls report, social media, infographics, illustration and digital assets.
The campaign created a scalable global brand system, balancing consistency at the master-brand level with the flexibility required for regional adaptation.
Campaign poster exploring the alternative visual directionExploratory campaign concept developed alongside the final direction.Final campaign direction — report cover and editorial spreads.
Social campaign assets extending the visual identity across key messages, data and calls to action.
A Design System Built for Global Use
Designed as a one-page visual reference, the system makes the campaign easy to understand and apply across different teams, regions and levels of English fluency. Rather than relying on a lengthy brand manual, it brings the essential guidance — colour, typography, imagery, illustration and key components — into a format that can be understood at a glance, making local adaptation faster and more consistent.